ICEBERG MEDIA.COM PROMOTES FATPIPERADIO.COM
By Adnews Staff
Toronto-based Iceberg Media.com is promoting a new online music Web site for young adults called FatPipeRadio.com. The site has channels for alternative rock, classic rock, hip hop and mixed formats. The site will also present special events, concerts, contests, interviews and interactive materials. The site is being promoted with a national campaign conducted Grassroots Advertising. Outdoor posters have been installed in Toronto, Montreal, Vancouver, Ottawa, Halifax and Calgary. Promotional workers will post promotional notes on the campuses of Ontario universities and colleges and distribute materials in campus orientation kits. A national listener contest is also being conducted. The two winners will fly to Toronto to attend a concert by British rock group The Music and meet the band. Iceberg Media is a division of Standard Radio.