RONA EXPANDS PARTICIPATION IN AIR MILES PROGRAM
By Adnews Staff
Home improvement retailer Rona of Boucherville, QC has expanded its participation in the Air Miles loyalty program. Beginning today, Air Miles collectors will receive an Air Mile for every $20 spent at a Rona store in a given month. The retailer will promote this offer with a national television campaign created by BCP of Montreal, in its flyer and with in-store materials. Rona operates 503 stores in Canada. Public relations for the chain are handled by Strategic Objectives of Toronto. Rona has been a sponsor of the loyalty program in Quebec since the launch of Air Miles in 1992.
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