CORUS BREAKS REPOSITIONING CAMPAIGN FOR 640 TORONTO
By Adnews Staff
Corus Entertainment will break a new advertising campaign this week to reposition its 640 Toronto radio station. The campaign will consist of transit shelter posters, elevator advertising in 650 office towers and radio ads on Toronto radio stations Q107 and 102.1 The Edge, both owned by Corus. The effort will run for 12 weeks. The station's new logo, created by The Graphic Mill, depicts the station as "640 Toronto. Your News. Your Views. Your City." The transit shelter and elevator ads were created by Grip. The radio campaign was developed in-house. Media buying was handled by Echo Advertising.
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