ROGERS WIRELESS BEGINS CHINESE ADVERTISING CAMPAIGN
By Adnews Staff
Rogers Wireless has released a back-to-school Chinese advertising campaign. The television and print ads, created by ERA Integrated Marketing Communications, are aimed at Chinese parents 35 to 49 years of age. The creative promotes the company's Family Plan airtime package. It uses the copy, "Connect heart to heart. Broaden the world. Shorten the distance." Television and print advertising will run in Toronto and Vancouver in Cantonese and Mandarin until Sept. 30.
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