COPELAND READIES NEW CUSTOM HOUSE CAMPAIGN
By Adnews Staff
Copeland Communications of Victoria, BC will break a new advertising campaign for Custom House Global Foreign Exchange next month. The four print ads will be aimed at senior financial decision makers. The campaign presents Custom House as a way for business executives to save time and money. In each ad, an executive engages in a leisure activity such as fly-fishing or relaxing by a pool while apparently still working. The ads will run in the Report On Business and sports sections of The Globe and Mail beginning with the third week of September. The campaign will run through April 2005.
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