HEINZ CANADA OPENS RECIPE WEB SITE
By Adnews Staff
Heinz Canada has created a new Web site for recipes at Heinzitup.com, intended to show how ketchup adds flavours to meals. The site features search options, nutrition information and a special kids section. The creation of the site follows research conducted by Burak Jacobson Research Partners that found three in four Canadians who purchase ketchup use it as an ingredient in recipes. "When we recently discovered that ketchup played such an important role in Canadian cooking, we listened," said Gary Power, director of ketchup and specialty condiments at Heinz Canada.
« Back Next »
Comments
blog comments powered by Disqus