EVIAN AFFINITY PROMOTIONAL TOUR BEGINS
By Adnews Staff
DDB Public Relations of Toronto has created a creative promotion called the Evian Affinity Original Tour to promote a new skincare line of the same name. The line, which went on sale in June, consists of skincare products made with Evian water. During the tour, "Affinity Ambassadors" will distribute samples of and information on three of the line's 21 products. The tour began in Toronto on Aug. 1. It will travel to Winnipeg, Vancouver, Calgary and Ottawa before it concludes on Sept. 13 back in Toronto.
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