NESTLE REVIEWES PROMOTIONAL AGENCIES
By Adnews Staff
Toronto-based Nestle Canada has begun reviewing its roster of promotional agencies. The company said in a statement its goal is to consolidate its promotional partners to a maximum of three agencies. While details of the review were not disclosed, Nestle did confirm three undisclosed incumbent agencies are participating in the review. Nestle's portfolio of brands includes Stouffer's, Newquik, Kit Kat, Aero, Nescafe, Lean Cuisine, Good Start and Powerbar.
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