OMNI TELEVISION PROMOTES FALL SEASON
By Adnews Staff
OMNI Television of Toronto will break a new advertising campaign on Monday promoting its fall season. Television, radio and outdoor advertising will focus on new programs including "Friends" and "Law and Order: Special Victims Unit" that have been added to the OMNI 1 and OMNI 2 programming lineups. Over 250 billboards throughout the Greater Toronto Area will be accompanied with 30-second radio spots and traffic, weather and sponsorship tags. Outdoor advertising is running for eight weeks while radio will air for seven. Television advertising will air on both stations. Advertising creative was developed in-house. Media was handled by MBS.
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