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PUBLICIS CREATES CAMPAIGN FOR T-FAL

Publicis Canada has created new trade and consumer advertising for Groupe SEB Canada, which distributes T-Fal products. The advertising introduces the T-Fal Aquaspeed iron to Canada. The trade campaign is a print effort targeting high-end retailers, merchandising directors, buyers and store managers. The ad began running in the July/August issue of Home Style. The execution focuses on the brand's larger, easy-to-fill opening which allows for quick refilling of the water tank. Consumer advertising for the product will break next month featuring creative adapted from Publicis Groupe SA. The bilingual television campaign is scheduled to air on national specialty networks through October.

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