MONSTER BEGINS B2B REVIEW
By Adnews Staff
Montreal-based Monster.ca has begun a review of its business-to-business account. According to Jennifer-Lee Thomas, director of communications for Monster.ca, 26 agencies have responded to a request for proposals. A shortlist of three to five agencies will be composed within the next couple of weeks. The incumbent on the account is FCB Direct of Montreal. FCB gas declined to participate in the review, Thomas said. Monster.ca's consumer advertising account will remain with Arnold Worldwide of Toronto. Arnold is participating in the B2B review, Thomas said.
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