NESTLE PROMOTES FAT-FREE HAAGEN-DAZS
By Adnews Staff
Nestle Canada is promoting a new line of Häagen-Dazs 97% Fat Free smoothies, frozen yogurts and sorbet with a lunch-hour promotion called the Häagen-Dazs Pure Pleasure Oasis event. The event will take place in Toronto tomorrow, in Montreal on June 23 and in Calgary on June 29. Developed by Weber Shandwick, which handles public relations for Nestle's beverages, ice cream and frozen foods divisions, the events will include free neck and shoulder massages, manicures and yoga lessons. Promotional workers will also offer samples of banana strawberry and raspberry vanilla smoothies. The product line also includes a strawberry citrus flavoured smoothie, vanilla frozen yogurt, Dulce De Leche caramel frozen yogurt and mango sorbet.
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