TSN AND NASCAR OPEN NASCAR CANADA
By Adnews Staff
TSN and the National Association of Stock Car Racing have begun a joint operation called NASCAR Canada. Based in Toronto and run TSN marketing division TSN Events, NASCAR Canada will handle sponsorships, licensing and marketing for the auto racing organization in this country. "This partnership, which goes far beyond televising NASCAR in Canada, will help grow the NASCAR brand in Canada, attract new fans to our sport and bring new marketing opportunities to NASCAR sponsors and licensing partners," said George Pyne, chief operating officer of NASCAR.
« Back Next »
Comments
blog comments powered by Disqus