MIGHTY DUCKS HIRE FIELD DAY
By Adnews Staff
Toronto-based Field Day has been appointed the agency of record for hockey team The Mighty Ducks of Anaheim, FL. The agency has worked for team on a project basis since 2003. It received the AOR assignment in an agency review. Field Day will be responsible for the team's advertising creative and collateral materials. Its first project will be a branding and ticket sales campaign that will include television, print, radio and out-of-home elements.
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