TROPICANA HAS NEW JUICES
By Adnews Staff
Tropicana Canada of Mississauga, Ont. introduced a new line of juices to the part of Canada lying east of Manitoba this week. Called Tropicana Tropics, the juices come in three flavors: orange peach mango, orange strawberry banana and orange kiwi passion. The Tropics line is made with 100% pure fruit juice. Outdoor, transit and radio advertising for Tropicana Tropics begins this weekend. It was created by FCB Canada of Toronto. The advertising promotes a contest for a trip for two to Nassau, Bahamas. In-store sampling is also being done. If the launch in the eastern half of Canada is successful the new juice will be rolled west.
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