ALMAY SIGNS ELAINE IRWIN-MELLENCAMP AS SPOKESPERSON
By Adnews Staff
Almay has signed model Elaine Irwin-Mellencamp as a spokesperson. A global advertising campaign featuring Irwin-Mellancamp will begin this month. Television, print and online advertising plus in-store materials will be created by Deutsch of New York. The campaign will begin in Canada the week of March 15 with a television commercial promoting Almay Clear Complexion Blemish Makeup. Almay, a division of Revlon Consumer Products, produces colour cosmetics and skin care products. The company's Canadian office is in Mississauga.
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