PROCTER & GAMBLE HIRE THE MEDIA COMPANY
By Adnews Staff
Procter & Gamble Canada has awarded its English-language broadcast media buying account to The Media Company of Toronto. The consumer products company, also based in Toronto, invited three agencies to participate in the review. The Media Company will purchase English-language television and radio advertising for all Procter & Gamble brands in Canada. These include Pampers, Tide, Always, Swiffer, Pantene, Bounty, Pringles, Folgers, Charmin, Downy, Iams, Crest, Actonel, Olay and Clairol. The transition of work to The Media Company is expected to be complete by July 1. Procter & Gamble spends $80 million a year on English broadcast advertising.
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