PFIZER BEGINS NEW REACTINE CAMPAIGN
By Adnews Staff
Pfizer Canada has released new television advertising for allergy medication Reactine. Thirty- and 15-second versions of the commercial have been created. The ad broke in English and French on Sunday during the Oscars broadcast. Created by J. Walter Thompson of Toronto, the commercial shows a Reactine truck driving through a neighbourhood. The driver's voiceover describes the people there who experience allergies. Viewers are invited to call a toll-free number for a trial offer. Print advertising will break on Friday.
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