JEEP TO AGAIN PRESENT EXCLAIM CONCERT SERIES
By Adnews Staff
DaimlerChrysler, in support of the Jeep brand, will sponsor for a second year the Exclaim! Anniversary Tour of concerts. The concert series presents Canadian and international acts in major cities nationally. The tour began yesterday and will run until March 9, stopping in Victoria, Vancouver, Edmonton, Calgary, Saskatoon and Winnipeg. The tour will visit Toronto, Ottawa and Montreal from April 15 to 17. A creative package designed by Jeep's ad agency PentaMark is promoting the tour. This consists of Jeep-branded guitar picks and a full-page print ad in publications including Georgia Strait and Now Magazine. The print ad will also be displayed in live music venues nationally.
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