AWARD SHOW ROUND UP
By Adnews Staff
Proximity Canada received three prizes at the John Caples International direct marketing awards last week. The Toronto agency won a silver award in the direct mail standard category for its Ernest & Julio Gallo Sonoma County mailing and a bronze in the direct mail dimensional category for its Diet Pepsi Home Taste Challenge. Proximity also received the Caples Courageous Client Award for its Diet Pepsi campaign.
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