POLAROID GOES DIGITAL
By Adnews Staff
Polaroid Corp. of Cambridge, Massachusetts is introducing a digital camera to North America in mid-April. The PDC-2000 filmless camera will come in three versions and sit in the middle of the price range for such devices. The camera is geared to commercial users such as desktop publishers, advertising agencies and the real-estate business. U.S.-based Photo Marketing Association International estimates that 500,000 digital cameras will be sold worldwide this year, an up from the 300,000 cameras sold last year. Polaroid Canada marketing services manager Jeanette Nutter says there will be no advertising for the camera in Canada.
« Back Next »
Comments
blog comments powered by Disqus