YOGURT CHAIN GROWING
By Adnews Staff
Yogen Fruz World-Wide of Markham, Ont. is now the second largest frozen yogurt franchisor in the world. Late last week the company bought Dallas-based I Can't Believe It's Yogurt Ltd. and Brice Foods Inc. for $14 million(US). The Canadian yogurt maker now has 2,500 outlets in 67 countries. Before the deal Yogen Fruz had 1,000 stores in 38 countries. The move also gives Yogen Fruz its own production facility in Dallas. Canadian advertising for Yogen Fruz is done by Walsh & Associates of Toronto. Bud Solk & Associates of Chicago is the company's U.S. ad shop. Last June Yogen Fruz bought Bresler's Industries of Chicago. TCBY Systems of Little Rock, Arkansas is the world's largest yogurt franchisor with about 2,800 outlets.
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