FRITO-LAY PROMOTES STAX POTATO CHIPS
By Adnews Staff
Frito-Lay Canada is preparing to promote its new Stax potato chips. The chips are packaged in an upright resealable container. The chips will be sold in four flavours: plain, sour cream and onion, barbecue, and cheddar. The product will be promotes with television advertising and in-store materials. In the television creative, from BBDO, actor Dana Carvey depicts various characters. The 30-second commercial will begin airing in Canada during the Feb. 1 broadcast of the Super Bowl. Public relations for the product launch are being handled by Ketchum Public Relations of Toronto.
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