TICO BREAKS CONSUMER AWARENESS EFFORT
By Adnews Staff
The Travel Industry Council of Ontario is running a new consumer awareness campaign. The council is a not-for-profit corporation that administers the Travel Industry Act and the Ontario Travel Industry Compensation Fund. The new province-wide awareness effort consists of eight one-minute travel advice ads running on CanWest Global and CHTV, plus radio commercials and collateral materials. The creative directs consumers to look for the TICO registration that is required to be displayed at travel agencies. The campaign also describes the benefits of booking travel through a registered travel agent. The council used Flash Creative for the television ads and The Larter Group for the radio and collateral materials.
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