TRAVELOCITY TO BRING ROAMING GNOME CAMPAIGN TO CANADA
By Adnews Staff
Travelocity.ca is preparing to bring the "Roaming Gnome" advertising campaign to Canada. The television and radio advertisements will air in Montreal, Ottawa, Toronto, Calgary and Vancouver. The campaign makes use of a two-foot-tall gnome character from a similar initiative now running for Travelocity.com in the U.S. In the campaign, the gnome writes to his owner about his travel experiences. The tagline is, "Book with Travelocity. Don't Forget your Hat." The campaign was created by McKinney + Silver of Raleigh, NC. Public relations for Travelocity.ca are handled by Thornley Fallis Communications of Toronto.
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