TRUE NORTH INTRODUCES EVENT MARKETING DIVISION
By Adnews Staff
True North has opened an event marketing division called AVP Event Marketing. The Toronto-based marketing and communications agency said its new division will develop and implement "experiential" marketing campaigns for sales channels and consumer audiences. The unit will be lead by president Ron Baker. True North CEO Mark Anthony said AVP has begun working for several clients which he would not identify. AVP is the fourth operating subsidiary of True North. The others are True North Advertising, Publicité True North and Essentia.
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