ANDERSON BREAKS NEW ROBITUSSIN COMMERCIAL
By Adnews Staff
Wyeth Consumer Healthcare released a new television commercial for Robitussin cough syrup late last month. Fifteen- and 30-second versions of the ad will run in English and French through the cough and cold season. The creative, as in previous ads, suggests the use of the word "Robitussin" as a response when someone coughs. The tagline is, "The 'bless you' for coughs." The ad was created by Anderson DDB Health & Lifestyle of Toronto. The campaign concept, also developed by Anderson, was first used in October 2002.
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