MONSTER.CA READIES TODAY'S THE DAY CAMPAIGN
By Adnews Staff
Montreal-based online job site Monster.ca will break a new advertising campaign using the tagline "Today's the day" early next month. The tag, created by Deutsch of New York, is currently being used in a U.S. television commercial for Monster.com, based in Maynard, MA, that is spilling into Canada. Monster.ca's new campaign will include outdoor and radio advertising in Toronto. The materials, including a Go Train wrap, transit station advertising and restroom advertising, will be created by Arnold Worldwide of Toronto.
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