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LAURENTIAN BANK BEGINS DARE CAMPAIGN

Laurentian Bank of Canada has begun a new advertising campaign called "Dare." Using television and radio commercials plus newspaper and online advertising, the campaign invites current clients to use all the services the bank offers and prospective clients to choose Laurentian. The three-month campaign was created by Laurentian's new advertising agency, Marketel of Montreal. French-language television ads will be followed by English-language radio spots and French- and English-language newspaper advertising.

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