PLANTA DEI PROMOTES PLANT MEDICINE
By Adnews Staff
Planta Dei Plant Medicines launched a print campaign earlier this month for its line of natural medicines made from plants. The ads were created by Ogilvy & Mather in Toronto. O&M public relations division, Berger PR Dynamix, is handling PR. Seminars on plant medicines are being held across the country beginning today in Vancouver. They are being run by the Health Management Institute of New Brunswick, which studies phytopharmacy (plant medicine). Planta Dei put three new products on the market last month. They are: Herbal Vapour Balm, for relief of nasal and sinus congestion; Arthrisan liquid arthritis pain reliever; and Comfrey Cream, a treatment for sprains, bruises, inflammation of joints and poorly healing wounds. The company's sore throat reliever Throat Echine and liquid Sedative Sleep Aid have been on the market for two years.