CINEPLEX INTRODUCES GREETING CARD PROMOTION
By Adnews Staff
Toronto-based theater operator Cineplex Odeon and Westminster International, also based in Toronto, have begun a greeting card program. Westminster providers direct marketing support services. Customers who go to the Cineplex Web site at <http://www.cineplex.com> can select a gift certificate and create a personalized greeting card. The card and certificate is then delivered to the recipient by Canada Post. The program, which launched last week, is being promoted in Cineplex theatres nationally and with magazine advertising. The creative was done by B Street of Toronto. Media planning and buying were done by Allied Advertising of Toronto.
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