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GRIP HIRED BY CADBURY TREBOR ALLAN

By Adnews Staff

Grip of Toronto has been hired as agency of record for the branded sugar products of Cadbury Trebor Allan. Two other unknown agencies were also considered in a competitive pitch process. Grip will handle advertising for the Maynard's Wine Gums, Gummies, Fuzzy Peach, Cheery Blasters, Swedish Berries and Sour Patch Kids candies.

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