AD RODEO PROMOTES CANNES REEL SCREENING
By Adnews Staff
Ad Rodeo of Calgary is promoting an upcoming screening of the Cannes Reel with print and television advertising. Print advertising is running in The Calgary Herald and FFWD. The copy for the ads reads, "You've seen commercials you hate. Come see commercials you'll love." The creative shows a television with the screen smashed. The same theme is used in the posters and television commercial. The print advertising was designed by Steve Williams of Highwood and Dion Zdunic of Leap! Creative. The commercial was created by Williams and Keli Pollock, also of Highwood. The screening will take place on Thursday in Calgary.
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