ENTERPRISE RETAINED BY KODAK
By Adnews Staff
Enterprise Creative Selling of Toronto has been hired to handle sponsorship activities for Kodak Canada. The agency received the account through a referral. Previously Kodak handled its sponsorship activities in-house. "We've decided to refine our approach and become more strategic with our sponsorship activities, which is why we've partnered with Enterprise." said Paul Dillon, marketing communications director of Kodak Canada.
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