HOCKEY CANADA RELEASES NEW JUST A GAME CREATIVE
By Adnews Staff
Hockey Canada and USA Hockey have released a new series of public service announcements as part of the "Relax, It's just a game" campaign. Hockey Canada, the governing body of hockey in Canada, first began the campaign in November 2002. USA Hockey, the governing body of hockey in the U.S., picked up the campaign in that country in the spring of 2003. The new television, print and radio ads are intended to continue to raise awareness of the pressures some parents and coaches put on young hockey players. The creative uses humour to illustrate how adults sound when they pressure their children. The tagline is, "If it's wrong here, what makes its right at the rink? Relax, it's just a game." The ads were created by Palmer Jarvis DDB. The agency also worked on the original campaign last year.