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FASHION MAGAZINE PREPARES SHOPPING GUIDE

By Adnews Staff

Fashion magazine will publish the first edition of Fashion Shops: The Ultimate Canadian Buy It Guide in August 2004. The guide will cover Canadian fashion, beauty, accessories and services. It will be aimed at women 18 to 49 years of age and will include pull out bookmarks, coupons and planning pages. The annual guide will be distributed through Fashion's subscription and newsstand base. The magazine's first brand extension, Fashion18, a publication aimed at teenage girls, debuted in the fall of 2002.

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