TORONTO 1 BEGINS WATCH AND WIN PROMOTION
By Adnews Staff
Television station Toronto 1, owned by Craig Media, began a contest called "Watch and Win" yesterday. Each weekday until Dec. 12, the station will air a series of segments during programs showing a host of morning news program "Toronto Today" at a location in the Greater Toronto Area. Contestants must visit <http://www.toronto1.ca> and submit that day's host and location to enter. Each week, 101 randomly-drawn winners will receive a 13" Sony Trinitron TV. At the end of the promotion, four names will be randomly drawn from a pool of 20 television winners to receive a Vespa scooter. Toronto 1 is promoting the contest with commercials, transit ads, radio ads and TV listing book ads. The advertising was created by Flavour of Toronto.