LAKEHEAD UNIVERSITY BEGINS AWARENESS CAMPAIGN
By Adnews Staff
Lakehead University in Thunder Bay, ON will break a new awareness effort today called "We See You." The campaign aims to raise brand awareness of the university among students and motivate students to consider applying to Lakehead. Approximately 1,500 posters will be placed in buses and subway cars in the Greater Toronto Area. The campaign also includes a full-page ad in the Nov. 10 university-ranking issue of Maclean's. The advertising was created by McLellan Group of Toronto. It will run for one month during the time Grade 12 students begin making university application decisions. The effort will be supported with a national public relations campaign aimed at parents and other influencers. PR will also be handled by McLellan.