ALBERTO-CULVER TO SPONSOR SWIMMING CANADA
By Adnews Staff
Alberto-Culver Canada has signed a one-year sponsorship agreement wil Swimming Canada in support of hair care product line Alberto V05. The $50,000 sponsorship will include consumer promotions and public relations activities. Swimming Canada is the country's governing body of swimming. The organization represents 72,000 athletes nationally. "Raising the profile of our athletes and their accomplishments is a primary goal for our organization," said Ursula Thiboutot, director of marketing for Swimming Canada. "Alberto-Culver brings much-valued media relations opportunities to us that will provide exposure for our athletes and our sport, in non-traditional markets."
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