CHALK MEDIA HIRES IN CONTEXT, MICHAEL COMMUNICATIONS
By Adnews Staff
Chalk Media of Burnaby, BC has hired In Context Marketing and Public Relations and Michael Communications Media Group to promote the start of a new national television program called "Dave Chalk Connected Live." Vancouver-based In Context will be the lead agency, supported by Toronto-based Michael Communications. Two other unknown agencies, one from Toronto and one from Vancouver, were invited to pitch for the account, according to Steve Kim of Chalk Media. Media relations and other promotion for the series have already begun. The program is an hour-long show on technology hosted by Dave Chalk and Mike Agerbo. It airs on the Craig Media network in Toronto, Winnipeg, Edmonton and Calgary, on KVOS television in Vancouver and on TechTV Canada.