PREMIER BRANDS, BRAINSTORM RETAINED BY BURTON'S FOODS
By Adnews Staff
Burton's Foods has assigned the marketing, sales and distribution of its Cadbury biscuits in Canada to Premier Brands of Toronto. The line, which includes Cadbury Finger cookies, is produced by Burton's Foods in the United Kingdom. Premier Brands has worked on Burton's Foods' general biscuit brand for the past seven years. Premier Brands has hired Toronto-based The Brainstorm Group to develop advertising for Cadbury biscuits. The first campaign will begin during the holiday season.
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