NESTLE PROMOTES STOUFFER'S BISTRO CLASSICS
By Adnews Staff
Nestle Canada is promoting a new line of frozen meals called Stouffer's Bistro with television advertising. The seven varieties include Grilled Chicken Alfredo, Pesto Grilled Chicken, Roasted Garlic Chicken, Steak Teriyaki, Stuffed Rigatoni Duo, Grilled Chicken Caesar and Southwest Chicken. Television advertising will run through December. The creative portrays the food as "restaurant quality" by showing a man delivering two meals prepared in a restaurant to a couple in their home. Nestle also placed a free-standing insert in newspapers last month as part of the launch activities. Advertising for Stouffer's Bistro Classics is done by Publicis.
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