KELLOGG INTRODUCES MINI-GRANOLA BITES
By Adnews Staff
Kellogg Canada has released a new product called Nutri-Grain Mini Granola Bites. The snacks come in three varieties: Chocolatey Chip, Mixed Berry and Oatmeal Raisin. A national television campaign from Leo Burnett is promoting the release. The English- and French-language advertising uses the tagline "They're mini, if your not." The campaign began in mid-October. An in-store sampling initiative and a direct-to-home sampling program are also in use.
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