AEROPLAN, FUTURE SHOP READY HOLIDAY REDEMPTION PROMOTION
By Adnews Staff
Aeroplan and Future Shop are preparing an initiative by which Aeroplan members will be able to redeem collected loyalty points for a range of electronic merchandise from Future Shop during the holiday season. An online store has been set up at the Web site <http://www.aeroplan.com> at Aeroplan members can exchange points for approximately 40 consumer electronic items, including digital cameras, notebook computers, DVD players and home theatre systems. The initiative, which will operate until Dec. 24, is being promoted directly to Aeroplan members through the program's existing communications channels.
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