GREY WORLDWIDE CREATES CAMPAIGN FOR FICANEX
By Adnews Staff
Grey Worldwide Northwest of Vancouver has created a campaign for FICANEX, a group of institutions including VanCity, HSBC, Citibank Canada, Coast Capital Savings and National Bank. The outdoor and online advertising effort promotes The Exchange, an ATM network operated by the members of FICANEX. The three ads use the tagline "Everywhere you are." In one ad a mountain climber uses an ATM on the side of a mountain. In another, a woman appears to lean out of a bus to use an ATM on the side panel of the vehicle. The Vancouver test campaign will end later this month. Based on its results FICANEX may use the campaign in other markets.
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