ROGERS AT&T WIRELESS SIGNS CFL SPONSORSHIP AGREEMENT
By Adnews Staff
Rogers AT&T Wireless has signed a four-year, multi-million dollar sponsorship agreement with the Canadian Football League. It will receive a broadcast presence, the right to use CFL logos and trademarks and designation as the official telecommunications sponsor of the league. The agreement also includes a new program called Rogers AT&T Wireless Heroes, by which viewers can use a Rogers AT&T wireless devices to vote for the Player of the Game. The winner will be announced at the end of each game broadcast on TSN. The program will run during the CFL season.
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