SUN-RYPE LAUNCHES APPLEWISE PROGRAM
By Adnews Staff
Sun-Rype Products of Kelowna, BC has begun an awareness campaign called "AppleWise" intended to educate consumers about the benefits of eating apples and apple-based products. The program focuses on the antioxidant properties of apples. Sun-Rype's AppleWise products include Blue Label Apple Juice, Apple Blends, Apple Sauce and Fruit to Go and Energy to Go fruit snacks. Program information is being distributed through the company's Web site at <http://www.sunrype.com>. The program also includes public relations from Porter Novelli of Vancouver and point-of-sale materials. The Web site and POS materials were designed by Karacters Design Group of Vancouver. Next year the initiative will include information on Sun-Rype packaging.