SCOTIABANK SPONSORS CTV FINANCIAL CAMPAIGN
By Adnews Staff
Scotiabank is sponsoring a 30-week campaign of financial vignettes on CTV news and business properties. Called "Dollars and Sense," the vingnettes began running on Oct. 6, presenting advice and information about personal finance in Canada. Future clips will cover estate planning and refinancing a mortgage. Thirty-second clips are airing twice a week during Canada AM and each weekday on CTV Newsnet during the late broadcast of CTV News. A two-minute version is running four times a day on Report on Business Television. Prior to this campaign, which was created in-house, Dollars and Sense was a daily segment on Report on Business Television.
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