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ADP CONTINUES EVERYBODY LOVES PAYDAY CAMPAIGN

ADP of Toronto has released new creative as part of its ongoing "Everybody loves payday" campaign, created by The BrainStorm Group of Toronto. The creative makes use of ADP employees. In one ad, employees return from vacation in Ottawa where they visited the Canada Customs and Revenue Agency. In another, an employee relaxes by reading the taxable benefits guide. Print, radio and online ads will run for six weeks. The campaign also includes direct mail. ADP provides payroll, human resources management, time management and labour management. The company has been using the "Everybody loves payday" theme, created by BrainStorm, for approximately two years.

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