KRAFT, ROGERS MEDIA SIGN CONTENT DEAL
By Adnews Staff
Kraft Canada and Rogers Media have formed a content agreement by which Kraft products will be featured in Rogers print, television and online properties. Recipes, menu planning advice and entertaining hints provided by Kraft will appear in Chatelaine, Today's Parent and Glow magazines as well as online at <http://www.chatelaine.com> and <http://www.todaysparent.com>. The content will be adapted for each magazine. A new Web site at <http://www.thingstocelebrate.com> has also been created. The deal also includes consumer promotions and vignettes on OMNI Television.
« Back Next »
Comments
blog comments powered by Disqus